Use common sense when selecting a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your web site. Long or difficult to spell domain names can lead to people ignoring your web site. Short domains are easier for your customers to remember.

Obtain a domain that will help you in your marketing niche and strategy. For example, you can use your business name as your URL. If your business name is already taken by someone else, then get a URL that is close to what you are doing. Purchasing a domain that includes your business name isn’t the only way to go; a domain that includes a keyword could work just fine.

If you plan on using the .net extension, you may want to wait on deciding your business’ name until after you have found a suitable domain. If you follow the steps below, you should be okay in identifying your name brand to the internet community.

• Promote Your Brand Name – Put your domain name on your letterhead, business card, printed materials; put it on your phone recording, the side of your car; don’t forget to include it with your email. 
• Keep it Short and Memorable – Don’t get a URL that uses all 26 letters of the alphabet.
• Secure a .com URL – I strongly recommend purchasing a .com domain name. If your chosen domain name is not available in a .com, keep looking until you find one that isn’t taken. There is nothing wrong with the other extensions but when you have a .com extension, it sounds like you’ve been on the net a long time.

Remember, your domain name is an extension of your business and your brand. Selecting an appropriate domain name at the outset will help you get your web site and business off to a good start, and will be beneficial to your brand in the long term.

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This entry was posted on Saturday, July 24th, 2010 at 12:08 am and is filed under Web Design, Web Developement. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.